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Our Company

The Founders

My name is Alexander Weiskopf. I am the founder of artContraire and i am infected by the art virus. What started in my childhood with the first encounters with artists, later developed into a true fever. I would like to share the magical moments that art has given me with other people through a unique company. More about our origins.

I am Ingo Zipser, the second founder of artContraire. I combine our love of the arts with the passion for marketing. As a team we strive to realized a special company that unites the world of art and the new media landscape.

A Unique Company for a Special Market

The art market is “special”. One of the biggest challenges it faces is bringing together the right customer with the right artist. The scenario is as follows: As the product is viewed as a luxury product one has to face an imbalance in demand and production. A large quantity of artworks meets a small number of clients who are inclined to buy. Artists are moreover often just regionally known and thus limited in their potential audience. Adding to these challenges is the fact that requirements for artists have changed dramatically. To be an artist does not just mean “merely” producing art anymore. Today it especially means being able to use effective branding and marketing – things that have nothing to do with the artistic creative process and are very time consuming. Now artContraire is taking over and frees the artists of these challenging tasks.

By combining cross-sector know-how in the areas of art, marketing and business, artContraire offers a unique art management company with a focus on online marketing and online customer acquisition. Exclusive artists as part of a unique platform – artContraire unites online trade with personal high-quality customer service and consultation and thus becomes an innovative meeting place for art enthusiasts.

For artists, the business model of artContraire means a bigger creative scope, more market and distribution opportunities, less time spent on publicity and, most importantly, more time for the actual realisation of art. The customers are given the opportunity to acquire their perfect artwork conveniently from anywhere at anytime, get to know their favorite artists better, and gain deep insights into the art creation process. Furthermore, our customers enjoy individual consulting by our team.

Combining Media-Expertise with Art Business

We take a traditional business and bring it into a new world.

With a special focus on new media and digital marketing, we enable our artists to be professionally represented in the online world. The concept of an online platform for art is not just about breaking down physical barriers. New media allows infinite creativity and possibilities to reach customers through new ways. “Physical” galleries are specialists in their field, artContraire adds the appropriate expertise in the field of online marketing. The artContraire team offers selected artists a professional online representation, individual advertisement on various online platforms and targeted customer finding. We take over the internet for our artists.

Accessing unique customers

The customers of each artist are a unique as the pieces or art themselves.

The audience of artists is made up by a diverse range of demographic factors such as age, origin, social background. Utilizing social networks and new advertising platforms, the artContraire team identifies customer segments, creates precise customer profiles based on user interests, and conducts targeted niche marketing. With campaigns individually tailored to our unique customers, our team reaches a completely new and ideally matching audience for artists. In addition to the sales opportunity, our artists also benefit from an organic advertising effect.

artContraire wants as little organizational work as possible to remain with the artists, while customers can enjoy reliable and personal consultation. The team consults, advices and accepts customer requests on behalf of the artists.

The challenge: selling physical art online

We want to bring art to the people. We enable our audience to experience the beauty of art without time pressure and physical barriers but instead with highly progressive artistic standards.

In an age of digitalization, where almost all markets are represented online, it is promising to follow this path with art as well. However, to sell art virtually, without the possibility of experiencing the artwork physically, poses a challenge for the industry.

We at artContraire have seen first-hand how personal the experience of buying art is for our customers and recognized this hurdle as an opportunity. We see the solution in combining virtual art world and real-world experience. In order to achieve this, we enable customers seeking for art to have an individualized experience that subsitutes the feeling of an automatized online world with a colorful, personal meeting place. The close communication with our hand-picked artists allows us to provide high-quality service and in-depth personal consultation for our customers. On the very first contact online, we assist with detailed information on our artworks and artists. In direct coordination with our artists we fullfill individual customer demands and ensure a serious art purchase. To take things even more personal, our customers have the unique possibility to meet their chosen artist in person (“Meet My Artist”). This experience has been received with great enthusiasm by our customers, some of whom even capture the moment by framing the signed certificate of authenticity at home.

Very quickly we realized that we can really fascinate a new audience with our concept. Our customers are versatile. They often don’t correspond to common stereotypes associated with the world of art. With our down-to-earth, dynamic approach we enable people to buy art, who otherwise might not have. Stimulating new interest and understanding in art is one of our great achievements that we are especially proud of.

Plea and house of artContraire

We don’t just want to have a successful sales model. We want to put our values at the heart of our company. That is why we formulated our plea which consists of the fundamental values which carry our “house”.

Plädoyer

artContraire is a young company that has set itself the goal of connecting the most different people, diverse worlds and realities of life with art. Art is our magnifier to reveal burning problems facing society and our tool to help extinguish them.

In a digitalized world full of contradictions, creativity is replaced with practicality. Self-portrayal and optical distortions enslave us. Everything seems to be growing more and more together but at the same time this new world tears down everything have built up and creates new differences. artContraire sees an opportunity in this contradictory – contrarian – world. Corresponding to the principle of complementary colors, we see how opposites complete each another. Our artists are critical thinkers, who speak up for their ideals as role models for society. Together with them we want to celebrate our uniqueness and shine a light on the “imperfect” instead of concealing it. Through participation, exchange and solidarity we aim to bring color and warmth into this cold world. Read our full plea.

Our “House”

In our “house” we bring people – based on fundamental values – together and allow them a new way of exchange.
Place ofencounter FundamentFundamental values OpenDoor toart Art mediation Art management Art promotion

Fundament

Our community is based on fundamental values which celebrate diversity.

Open

Our doors are open to everyone to participate ideas and take away stimulations.

Place of encounter

Discover, get to know, exchange: Our house offers a place for unique encounters between artists and art lovers.

Our Focus

The original idea behind artContraire is to present, promote and support exceptional artists, who strive – just like we – to go new ways with their art.

Art mediation

We connect people and concepts to build an international family. We offer our customers the opportunity to find their personal artwork from an exclusive selection of artists from diverse countries and cultures, while developing a more personal relationship with the artists and their art. Always with an eye on new, developing markets. artContraire only present artists who produce unique art, are masters of their craft or are considered particular ambitious, rising art talents. We furthermore ensure that our customers receive the artworks for a fair market price and a certificate of authenticity. Conversely, we want to provide our artists with the best possible service.

Kunstmanagement

In den letzten Jahren entwickelten wir uns immer mehr in die Richtung des Online-Kunstmanagements. Darunter verstehen wir, dass wir unseren KünstlerInnen ein All-In-One Packet anbieten. Wir investieren eigene Mittel und unterstützen sie mit gezielter Werbung in den neuen Medien und den Suchmaschinen. Darüber hinaus übernehmen wir für sie die Onlineanfragen von Kunstinteressierten, damit sie sich auf das fokussieren können, was sie am meisten lieben. Die Kunst. Dabei gehen unsere KünstlerInnen kein Risiko ein. Somit erreichen wir unser Ideal einer Win-Win-Situation für alle Parteien: Unsere KünstlerInnen werden hochwertig promotet, unsere KunstlieberInnen können einzigartige Kunst kaufen und dabei ihren LieblingskünstlerInnen sogar noch treffen und wir haben die Ehre, unserer Leidenschaft nachgehen und von dieser auch leben zu können.

Kunstförderung

In einer zunehmend rationalisierten Zeit, in der Kunst einen besonderen Stellenwert hat, ist es uns ein besonderes Anliegen, Kunst in die Mitte unserer Gesellschaft zu bringen. Um das zu erreichen, setzen wir gezielte Kunstaktionen (wie zum Beispiel mit dem Kunst- und Sozialprojekt “einzigARTig”). Dabei involvieren wir Kunstschaffende durch Kooperationen und geben ihnen die Chance, Kunstinitiativen zu aktuellen Themen zu realisieren. Mit der Möglichkeit, Kunst zu mieten, erschließen wir öffentlich zugängliche Räume und öffnen neue Ausstellungsflächen, um hochkarätige Kunst zu präsentieren – ob Hotels, Cafés, Weinkeller, Privatanwesen oder, wie im aktuellen Projekt, Orte der Kulinarik. Bei der Idee sollen Kunstwerke an kulinarische Einrichtungen vermietet und in der jeweiligen Fläche des Etablissements ausgestellt werden. Mit dieser Implementierung, in Kombination mit der Kunst der Kulinarik, fördern wir aktiv branchenübergreifende Kreativität und machen Kunst zugänglicher. Wir werden zum Kunst-Innenausstatter. Desweiteren fördern wir auch talentierte aufstrebende KünstlerInnen mit besonderen Kunst-Konzepten.

Zukunftsvision

Wir stehen erst am Anfang unseres Weges, sind hungrig auf Erfolg, immer wissbegierig und versuchen ständig uns zu verbessern. Wir arbeiten bauen unsere Netzwerke und Kooperationen aus und sind bemüht, unsere KünstlerInnen bestmöglich zu unterstützen. Durch unser fundiertes Wissen in den Bereichen Wirtschaft, Marketing und Kunst, streben wir danach, unseren guten Ruf als hochwertige Online-Plattform weiter auszubauen. Mit unserem Know-How und Engagement sättigen wir unsere Zielmärkte und erschließen neue Regionen, wie zum Beispiel China. Events inner- und außerhalb des Netzes von artContraire sollen anregen und durchaus auch aufregen. Die fundamentalen Werte unserer Firma geben das Maß vor, wie wir uns selbst in der Öffentlichkeit präsentieren, wie wir unsere Umwelt beeinflussen und wie wir die Kunst von artContraire in die Welt tragen. So wie sich unser Traum von einer speziellen Online-Galerie bereits in der Realität abgebildet hat, so sollen sich auch unsere Visionen in naher Zukunft materialisieren.

Das Kunst-Fieber ist es, das uns zusammengebracht hat. Durch unsere Werte bilden wir ein Haus und werden zu einer Gemeinschaft. Unsere Leidenschaft treibt uns an immer mehr zu erreichen.